Maro Vlachopoulou
Professor
Department Of Applied Informatics
University of Macedonia
Macedonia
Biography
Maro Vlachopoulou is professor at University of Macedonia. He received his Bachelor's degree in Economics from Aristotelian University of Thessaloniki.
Research Interest
Marketing Management , Electronic Commerce - E-Business, e-Marketing Internet Marketing
Publications
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Patsioura, F., Vlachopoulou, M. and Manthou, V., (2009), «A New Advertising Effectiveness Model for Corporate Advertising Web Sites: A Relationship Marketing Approach», Benchmarking: An International Journal, "Performance measures and benchmarking in business innovation", www.emerladinsight.com/1463-5771.htm, ISSN 1463-5771, Volume 16, No.3, pp. 372-386
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Matopoulos, A., Vlachopoulou, M. and Manthou, V. (2009). Understanding the factors affecting e-business adoption and impact on logistics processes, Journal of Manufacturing Technology Management, www.emerladinsight.com/1741-038X.htm , Vol. 20, No. 6, pp. 853-865.
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Besta, C., Georgiadis, N., Manthou V. and Vlachopoulou M. (2009), 'A research strategy formulation for innovative Greek Universities', Int. J. Business Excellence, Vol. 2, No 3-4, pp.330-45.
