Rodoula Tsiotsou
Associate Professor
Department Of Business Administration
University of Macedonia
Macedonia
Biography
Rodoula Tsiotsou, associate professor at University of Macedonia. She received her Bachelor's degree in Physical Education from Aristotles University of Thessaloniki and Master in Sport Management from Ohio University. She earned her Ph.D. from Florida State University.
Research Interest
Services Marketing, Consumer Behavior, Brand Management, Non-profit Marketing, E-marketing, Sports Marketing, Tourism Marketing
Publications
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Tsiotsou, R.H. and Goldsmith, R.E. (2013). YouÂ’re nothing without me: What consumers contribute to brands. In Psychology of Branding, Douglas W. Evans (ed.). pp. 55-74. NOVA. ISBN: 978-1-62618-817-4.
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Tsiotsou H. Rodoula, (2013). “Is website interactivity always beneficial? An elaboration likelihood model approach“, In EAA Advances in Advertising Research, “The Changing Roles of Advertising” (Vol. IV, pp. 131-145), GABLER, Germany. ISBN 978-3-658-02364-5 (with Palla Polyxeni, Zotos Yorgos)
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Rodoula H. Tsiotsou and Jochen Wirtz (2015), “The Three-Stage Model of Service Consumption,” in: The Handbook of Service Business: Management, Marketing, Innovation and Internationalisation, by Bryson, J R and Daniels, P W (eds.) Cheltenham: Edward Elgar Publishing Ltd, UK.
