Sam Balsara
INDEPENDENT DIRECTOR
Management Team
BlueStar Technologies Inc
Malaysia
Biography
Sam Balsara is Chairman & Managing Director of Madison World, which is amongst India’s largest media buying and communication agencies. He holds a Bachelor’s degree in Commerce and a post graduate diploma from Jamnalal Bajaj Institute of Management Studies. He has over 45 years of extensive experience in marketing, advertising and media. Sam started his career at Sarabhai’s in 1972, and held various stints in Cadbury India Ltd, Contract Advertising Company (WPP) and Mudra Communications, before founding Madison World in 1988. Sam has won many accolades such as ‘The Most Influential Person in Media’ by Economic Times-Brand Equity for the last 10 consecutive years; recipient of IAA Leadership Award for Media Agency Professional of the Year, 2013; recipient of ‘Lifetime Achievement Award’ in 2009 from Advertising Agencies Association of India; and jury member at the International Festival of Advertising in Cannes in 2005 as well as 2014; to name a few. He has held prestigious positions in several associations such as Past President of AAAI of which he continues to be an Executive Committee Member; Past Chairman of The Advertising Standards Council of India 2000-2001 and presently its Advisor; amongst several others. Sam joined the Blue Star Board in June 2017.
Research Interest
marketing, advertising and media
