Sharmila Balasubramaniam

Biography

14 years of marketing experience, managing various product portfolios and business channels across Malaysia, Singapore & Brunei markets, has enriched my ability to; develop & manage robust marketing strategies with appropriate Go-to Market Model(s); identify business opportunities via 360 degree market understanding & capitalise on the knowledge to develop effective strategic levers and the ability to understand the need –gap of various customer segments, and improvise via optimal targeting & customer centric promotional approach.

Research Interest

Managing various product portfolios and business channels