Noor Zatul Iffah Hussin
Senior Lecturer
Department of Tourism
University Malaysia Terengganu
Malaysia
Biography
Dr. Noor Zatul Iffah Hussin is a senior lecturer at the Bachelor of Management (Tourism) in the Universiti Malaysia Terengganu, School of Maritime Business and Management. She received her Bachelor Degree from Universiti Teknologi Malaysia, Msc (International Marketing) from University of East London, United Kingdom and PhD degree from University of Newcastle, Australia. Her graduate research focused on tourism development in Malaysia and resource-based view concept.
Research Interest
Dr. Noor Zatul Iffah Hussin Research interest include planning, segmentation and image formation from the perspective of tourism industry.
Publications
-
Hussin NZ. Psychographic Insights from a Malaysia Tourism Industry. Asian Social Science. 2014 Sep 29;10(19):24.