Safiek Mokhlis
Associate Professor
Department of Marketing
University Malaysia Terengganu
Malaysia
Biography
Dr. Safiek Mokhlis obtained his BBA and MSc degrees from Universiti Putra Malaysia, and a PhD from the University of Stirling, Scotland. He is a member of the Chartered Institute of Marketing (UK) and the Institute of Marketing Malaysia. He started his academic career in 2001 as Tutor, appointed as Lecturer in 2006, as Senior Lecturer in 2009, and as Associate Professor in 2013. Currently he is the Deputy Dean (Talent and Research) at the School of Maritime Business and Management. He has taught a wide range of marketing courses at undergraduate level, including Retailing Management, Consumer Behavior, Marketing Research, Services Marketing, Product Management, and Channel Management.
Research Interest
Dr. Safiek Mokhlis research interests lie in the field of marketing, particularly consumer behavior. Specific interests include cultural influences on consumer behavior, consumer socialization, shopping orientation, retail patronage and service quality. He has published over 50 journal articles in these areas.
Publications
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Mokhlis S, Salleh HS. Consumer decision-making styles in Malaysia: An exploratory study of gender differences. European Journal of Social Sciences. 2009;10(4):574-84.
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Mokhlis S. Relevancy and measurement of religiosity in consumer behavior research. International Business Research. 2009 Jun 16;2(3):75.
