Yusnita Yusof
Senior Lecturer
Department of Tourism
University Malaysia Terengganu
Malaysia
Biography
Dr Yusnita is a lecturer in Tourism Management and Marketing at Universiti Malaysia Terengganu. She received a Bachelor of Business Administration (Hons.) majoring in Tourism Management from Universiti Utara Malaysia, Master of Tourism Management from Griffith University, Australia, and Ph.D. in Tourism Management from Universiti Malaysia Terengganu, Malaysia. She has been active in the area of tourism management and marketing for over 13 years and has been teaching various subjects on tourism, hospitality, management, and marketing at Universiti Malaysia Sabah and Universiti Malaysia Terengganu.
Research Interest
Dr. Yusnita Yusof research mainly involves the study of tourism management, tourism marketing, community based tourism and the quality of life
Publications
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Yusof Y, Ibrahim Y, Muda MS, Amin WA. Community based tourism and quality of life. Review of Integrative Business and Economics Research. 2012 Jan 1;1(1):336.
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Salleh HS, Noor AM, Mat NH, Yusof Y, Mohamed WN. Consumer-behavioural intention towards the consumption of functional food in Malaysia: their profiles and behaviours. The International Business & Economics Research Journal (Online). 2015 Mar 20;14(4):727.
