Dr. Mozard Bin Mohtar
Department Of Marketing
University of Malaya
Malaysia
Biography
Master of Business Administration, UNIVERSITY OF MALAYA (UM) Bachelor of Journalism (Advertising), UNIVERSITY OF MISSOURI, COLUMBIA PhD in Marketing, ASTON UNIVERSITY, BIRMINGHAM, UK
Research Interest
Multivariate Analysis (SPSS, LISREL, MPLUS, STATA) Experimental Design and Analysis (Experimental Methodology) Advertising (Advertising and Promotion) Social and Community Psychology (Personality and Social Psychology) Brands Management (Branding and Marketing)
