Chua Bee Lia
Lecturer
Food Service and Management
University Putra Malaysia
Malaysia
Biography
Dr. Chua Bee Lia is affiliated to the Department of Food Service and Management, Universitiy Putra Malaysia. Dr. Chua Bee Lia is currently providing services as Lecturer. Dr. Chua Bee Lia has authored and co-authored multiple peer-reviewed scientific papers and presented works at many national and International conferences. Dr. Chua Bee Lia contributions have acclaimed recognition from honourable subject experts around the world. Dr. Chua Bee Lia is actively associated with different societies and academies. Dr. Chua Bee Lia academic career is decorated with several reputed awards and funding. Dr. Chua Bee Lia research interests include Consumer Behaviour and Marketing in Hospitality and Tourism.
Research Interest
Consumer Behaviour and Marketing in Hospitality and Tourism.
Publications
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Lee, S., Lee, K.-S., Chua, B. L., & Han, H. (In press). Independent café entrepreneurships in Klang Valley, Malaysia - challenges and critical factors for success: Does family matter? Journal of Destination Marketing & Management.
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Lee, S., Chua, B. L., Kim, H. C., & Han, H. (In press). Shaping and enhancing airport lounge experiences: The application of brand personality and image congruity theories. International Journal of Contemporary Hospitality Management, 29(11).
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Lee, S., Nguyen, H. N., Lee, K. S., Chua, B. L., & Han, H. (In press). Price, people, location, culture, and reputation: Determinants of Malaysia as study destination by international hospitality and tourism undergraduates. Journal of Tourism and Cultural Change.
