Food Service and Management
University Putra Malaysia
Dr. Chua Bee Lia is affiliated to the Department of Food Service and Management, University Putra Malaysia. Dr. Chua Bee Lia is currently providing services as Lecturer. Dr. Chua Bee Lia has authored and co-authored multiple peer-reviewed scientific papers and presented works at many national and International conferences. Dr. Chua Bee Lia contributions have acclaimed recognition from honourable subject experts around the world. Dr. Chua Bee Lia is actively associated with different societies and academies. Dr. Chua Bee Lia academic career is decorated with several reputed awards and funding. Dr. Chua Bee Lia research interests include Consumer Behaviour and Marketing in Hospitality and Tourism.
Consumer Behaviour and Marketing in Hospitality and Tourism