Siti Fatimah Mohamad
Lecturer
Food Service and Management
University Putra Malaysia
Malaysia
Biography
Dr. Siti Fatimah Mohamad is affiliated to the Department of Food Service and Management, Universitiy Putra Malaysia, where Dr. Siti Fatimah Mohamad is currently working as Lecturer. Dr. Siti Fatimah Mohamad has numerous publications within the specialty and published in reputed national and international peer-reviewed journals. Dr. Siti Fatimah Mohamad is actively associated with different national and international societies and academies. Dr. Siti Fatimah Mohamad gain recognition among the honourable subject experts with the contributions made. Dr. Siti Fatimah Mohamad is been appreciated by several reputed awards and funding support. Dr. Siti Fatimah Mohamad major research interest is in studies related to Human Resource & Marketing (Branding) in Hospitality.
Research Interest
Human Resource & Marketing (Branding) in Hospitality.
Publications
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Siti Fatimah MohamadSF, Samsinar Md Sidin, Dahlia Zawawi, & Nasyira Nashuki (In Press). Employer brand dimensions: Different perspectives between employers and employees in Malaysia banking industries. Advanced Science Letters.
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Mohd Aliff Abdul Majid, Mohhidin Othman, Siti Fatimah Mohamad, Sarina Abdul Halim Lim, Aziz Yusof (2017). Piloting for interviews in qualitative research: Operationalization and lessons learnt. International Journal of Academic Research in Business and Social Sciences, 7 (4), 1073-1080.
