Mr. Rodrigo Brand De Lara

Biography

  Mr. Rodrigo Brand de Lara has been Deputy General Director of Studies, Public Affairs and Marketing at Banco Santander (México), S.A., Institución de Banca Múltiple, Grupo Financiero Santander since 2011 and also serves as its Executive Officer. Mr. Brand de Lara has been Chief of Staff of the Chief Executive Officer and Deputy General Director of Research, Strategy & Public Affairs at Grupo Financiero Santander Mexico, S.A.B. de C.V. since 2011. Mr. Brand de Lara has been Deputy General Director of Research, Public Affairs and Marketing at Grupo Financiero Santander Mexico, S.A.B. de C.V. since 2011. He served as Deputy Director General of Institutional Relationships and Communication at Banco Santander (México), S.A., Institución de Banca Múltiple, Grupo Financiero Santander and Grupo Financiero Santander Mexico, S.A.B. de C.V. since 2011. He served as the Director General for the Social Communication Division of the Mexican Ministry of Foreign Affairs (SRE) since 2010. From 2006 to 2010, he served as the Head of the Social Communication Unit and the Spokesperson for the SHCP. From 2004 to 2006, he served as a Director General of Social Communication and Institutional Link for the Mexican Institute for the Protection of Bank Savings (IPAB). He served the following positions at SHCP: Deputy General Director of Economic and Financial Analysis from 2001 to 2004, Senior Advisor to the Subsecretary of Finance and Public Credit from 2000 to 2001 and Sub-Director of Internal Credit Coordination and Training from 1999 to 2000. From 1996 to 1999, he was an Economist in Mexico for Deutsche Morgan Grenfel and during 1996, he was also an Advisor to the Deputy Director of Financial Engineering of BANOBRAS (Mexico). He serves as a Director at Banco Santander (México), S.A. and Institución de Banca Múltiple. He has been a Director of Grupo Financiero Santander Mexico, S.A.B. de C.V. since 2012. Mr. Brand de Lara graduated with a degree in Economics from ITAM.   Mr. Rodrigo Brand de Lara has been Deputy General Director of Studies, Public Affairs and Marketing at Banco Santander (México), S.A., Institución de Banca Múltiple, Grupo Financiero Santander since 2011 and also serves as its Executive Officer. Mr. Brand de Lara has been Chief of Staff of the Chief Executive Officer and Deputy General Director of Research, Strategy & Public Affairs at Grupo Financiero Santander Mexico, S.A.B. de C.V. since 2011. Mr. Brand de Lara has been Deputy General Director of Research, Public Affairs and Marketing at Grupo Financiero Santander Mexico, S.A.B. de C.V. since 2011. He served as Deputy Director General of Institutional Relationships and Communication at Banco Santander (México), S.A., Institución de Banca Múltiple, Grupo Financiero Santander and Grupo Financiero Santander Mexico, S.A.B. de C.V. since 2011. He served as the Director General for the Social Communication Division of the Mexican Ministry of Foreign Affairs (SRE) since 2010. From 2006 to 2010, he served as the Head of the Social Communication Unit and the Spokesperson for the SHCP. From 2004 to 2006, he served as a Director General of Social Communication and Institutional Link for the Mexican Institute for the Protection of Bank Savings (IPAB). He served the following positions at SHCP: Deputy General Director of Economic and Financial Analysis from 2001 to 2004, Senior Advisor to the Subsecretary of Finance and Public Credit from 2000 to 2001 and Sub-Director of Internal Credit Coordination and Training from 1999 to 2000. From 1996 to 1999, he was an Economist in Mexico for Deutsche Morgan Grenfel and during 1996, he was also an Advisor to the Deputy Director of Financial Engineering of BANOBRAS (Mexico). He serves as a Director at Banco Santander (México), S.A. and Institución de Banca Múltiple. He has been a Director of Grupo Financiero Santander Mexico, S.A.B. de C.V. since 2012. Mr. Brand de Lara graduated with a degree in Economics from ITAM.

Research Interest

Marketing