Gerard Schouw
chairman
pharmaceutical science
Boeing
Netherlands
Biography
hese reforms naturally placed Dutch healthcare stakeholders under tremendous price pressures, with innovative firms alarmed to find their innovative therapies no longer fitting within the scope of public hospital budgets. To continue accessing the market, the heads of innovator pharma companies were thus compelled to take the initiative and identify creative solutions. "The first step was diffusing the hostile atmosphere that had arisen, where the general attitude was that pharmaceutical companies were greedy and aggressive, motivated by nothing but profits. We can understand this emotion in a few instances, but in general it just isn't the way things were," recalls Groenemeijer.
Research Interest
Pharmacogenomics & Pharmacoproteomics