Matthijs Van Dijk

Biography

"Matthijs (1965) completed his Master degree in Mechanical Engineering as precision engineer (mechatronics & robotics) at the University of Technology Eindhoven, the Netherlands. Because of his interest in product design, he followed a post-doc course in consumer products at the faculty of Industrial Design Engineering, University of Technology Delft. In 1992 he founded his Amsterdam based design consultancy KVD reframing. He also was one of the founders and Board members of the Design and Emotion Society. In addition to that he accepted in 1992 a part time ‘assistant professor’ position at the Delft Technical University of Technology. In 2003 he was appointed Professor Applied Design, a chair he holds until this date. One of the areas Matthijs is responsible for is Automotive Design. Matthijs is a frequent speaker and much highly regarded member of jury's and committees. Matthijs published in 2011 a book on the design method ViP (Vision in Product design) he devised with colleague and co-author Prof. Paul Hekkert. The title of the book is ‘Vision in Design; a handbook for innovators’."

Research Interest

Design Aesthetics