Bas A.c.d. Donkers
Full Professor
Business Economics
Erasmus University Rotterdam
Netherlands
Biography
His research examines consumer decision-making from a behavioural perspective and relies on the use of advanced quantitative analyses as well as various advanced market research techniques to establish new and ground breaking insights in the field. He has published articles in the leading journals in the field including the Journal of Marketing Research and Marketing Science.
Research Interest
Business Economics
Publications
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M.F. Jonker, B. Donkers, E.W. de Bekker - Grob & E.A. Stolk (2017). The Effect of Level Overlap and Color Coding on Attribute Non-attendance in Discrete Choice Experiments. Value in Health, accepted.
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M.F. Jonker, A.E. Attema, B. Donkers, E.A. Stolk & M.M. Versteegh (2017). Are Health State Valuations from the General Public Biased? A Test of Health State Reference Dependency Using Self-assessed Health and an Efficient Discrete Choice Experiment. Health Economics, Accepted. doi: http://dx.doi.org/10.1002/hec.3445[go to publisher's site]
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B. Donkers, M. van Diepen & P.H.B.F. Franses (2017). Do charities get more when they ask more often? Evidence from a unique field experiment. Journal of Socio-economics, 66, 58-65. doi: http://dx.doi.org/10.1016/j.socec.2016.05.006[go to publisher's site]
