Business & Management

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Dr. (vardit) V. Landsman-schwartz

Associate Professor
Business Economics
Erasmus University Rotterdam


Vardit Landsman-Schwartz is an Assistant Professor in the Marketing Group, Erasmus School of Economics, Department of Business Economics. She has a PhD in Marketing, an MSc with honors in Operations and Decision Research, and a bachelor degree in Economics and Management, from Tel Aviv University, Recanati Graduate School of Business Administration. Her research interests are in consumer choice and particularly the analysis of choice processes within new markets.

Research Interest

Business Economics


  • S. Stremersch, V. Landsman & S. Venkataraman (2013). The Relationship Between DTCA, Drug Requests and Prescriptions: Uncovering Variation in Specialty and Space. Marketing Science, 32 (1), 89-110. doi:[go to publisher's site]

  • I. Ater & V. Landsman - Schwartz (2017). Testing Alternative Learning Theories: Evidence from Subscription Contracts (forthcoming). The Journal of Industrial Economics.

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