Business & Management

Business & Management Experts

Prof.dr. (martijn) M.g. De Jong

Full Professor
Business Economics
Erasmus University Rotterdam


Prof. De Jong's research interests include empirical quantitative marketing, with specific interests in cross-cultural research, stated preference methodology, sensitive consumer behavior, online privacy, social networks & user-generated content, and customer empowerment. He teaches Global Marketing and Marketing Research was formerly the academic director of the master program in marketing. Prof. De Jong's work has been published in the most prestigious marketing journals, such as Marketing Science, Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Quantitative Marketing & Economics. His work has also appeared in top psychometric and psychological journals like Psychometrika, Journal of Personality and Social Psychology. He serves on the editorial boards of the Journal of Marketing Research, Marketing Science, Journal of Consumer Research, and the International Journal of Research in Marketing. Professor de Jong was named an MSI Young Scholar in 2009. He is the recipient of the 2015 Paul E. Green award for best paper in the Journal of Marketing Research, Tilburg University's dissertation award 2007, the Johannes Cornelis Ruigrok award 2009 by the Dutch Social and Economic Council, the ERIM outstanding young researcher award 2009, the Erasmus Research prize 2010, and the Christiaan Huygens award 2010 presented by the minister of education. Major grants received during his career include the EUR fellowship 2007, a Niels Stensen stipend 2007, and the Netherlands Organisation for Scientific Research VENI and VIDI grants. He obtained his PhD in marketing from Tilburg University in 2006, and holds an MSc in Econometrics from Erasmus University. He has been a visiting scholar at Columbia University since 2008. Prof. De Jong has acted as a consultant for various companies in the market research, luxury, and addictive substances industries, for universities, and he has also served as a legal expert witness.

Research Interest

Business Economics


  • N.M. Almeida Camacho, M.G. de Jong & S. Stremersch (2014). The effect of Customer Empowerment on Adherence to Expert Advice. International Journal of Research in Marketing, 31 (3), 293-308. doi:[go to publisher's site]

  • M.G. de Jong, J.P. Fox & J.B.E.M. Steenkamp (2015). Quantifying Under- and Over-reporting In Surveys Through a Dual Questioning-Technique Design. Journal of Marketing Research, 52 (6), 737-753. doi:

  • L. Yang, O.T. Toubia & M.G. de Jong (2015). A Bounded Rationality Model of Information Search and Choice in Preference Measurement. Journal of Marketing Research, 52 (2), 166-183. doi:

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