Business & Management

Business & Management Experts

R.h.g.m. Cox

Assistant Professor
Business Economics
Erasmus University Rotterdam


Ruben specializes in (consumer) behavioral finance, regulatory disclosure and (financial) advertising and real estate finance. Ruben combines his appointment at ESE with that of Senior Supervision Officer and Project Manager at the Dutch Authority for the Financial Markets (AFM). AFM supervises conduct on financial markets and Ruben was part of the Capital Markets division, prior to joining the Expert-team in (Consumer) Financial Behavior. He has been involved with redesigning and implementing supervision-strategies incorporating behavioral economic principles. His research is published in Real Estate Economics, Urban Studies and Journal of Real Estate Finance and Economics. He presented at a number of international meetings, including the FMA, AREUEA and ARES conferences and gave speeches at the Ministry of Finance and Dutch Central Bank. He teaches corporate finance and valuation and has taught a variety of courses on behavioral finance, real estate finance, and research methods.

Research Interest

Business Economics


  • R.H.G.M. Cox (2013). Why mortgage lenders need better-educated borrowers. RSM Insight, 16 (4), 20-22.

  • R.H.G.M. Cox & J.C.C. Cloe-de Vos MSc (2017). Gedragseconomische aspecten bij de ontwikkeling, informatieverstrekking en distributie van financiĆ«le producten. Tijdschrift voor Compliance, 2017-3, 157-160. doi:

  • R.H.G.M. Cox & P.C. de Goeij (2017). Gedragseffecten van investeringsreclames en de rol van de toezichthouder. Economisch-Statistische Berichten, 102 (4746), 92-94.

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