Vardan V. Avagyan
Assistant Professor
Business Economics
Erasmus University Rotterdam
Netherlands
Biography
V. Avagyan is the Assistant Professor of Business Economics in the Erasmus University Rotterdam.
Research Interest
Business Economics
Publications
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V. Avagyan, M. Esteban-Bravo & J. Vidal-Sanz (2014). Licensing radical product innovations to speed up the diffusion. European Journal of Operational Research, 239 (2), 542-555. doi: http://dx.doi.org/10.1016/j.ejor.2014.05.031[go to publisher's site]
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V. Avagyan, M. Esteban-Bravo & J. Vidal-Sanz (2016). Riding successive product diffusion waves. Building a tsunami via upgrade-rebate programs. International Journal of Research in Marketing, 33 (4), 780-796. doi: http://dx.doi.org/10.1016/j.ijresmar.2016.01.007
