Dina Schenk
Interim President
business
Genesis
Netherlands
Biography
Dina Schenk joined GRS Academy (the worldwide education and training arm of Genesis Rehab Services) in 2016 as its Vice President of Marketing and Sales Support. She was named Interim President in 2017. Dina brings more than 20 years of experience in the education, healthcare, and international nonprofit industries—focusing heavily on brand management within large, de-centralized organizations. Her greatest strengths relate to the “optimization” of marketing—developing evidence-based products and positioning that resonate deeply with core customers; building efficient teams and scalable work processes; and leveraging data and analytics to maximize ROI of marketing resources. Dina has spoken at numerous national conferences and provided consulting services to a range of organizations looking to fuel growth through customer insights, data, and innovation. Dina earned Master of Science and Bachelor of Science degrees in Advertising, with a minor in Psychology, from the University of Illinois.
Research Interest
