A. (alfred) Zerres
Assistant Professor
Economics and Business
University of Amsterdam
Netherlands
Biography
A. (Alfred) Zerres works as a Assistant Professor in the Economics and Business department at University of Amsterdam, Netherlands.
Research Interest
B2B-Marketing and Negotiations Role effects in negotiations Team negotiations Gender in negotiations b) Social Media Marketing Recommendation marketing Consumer online behavior
Publications
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Hüffmeier J, Freund PA, Zerres A, Backhaus K, Hertel G (2014) Being tough or being nice? A meta-analysis on the impact of hard- and softline strategies in distributive negotiations. Journal of Management 40: 866-892.
