J. (jenny) Van Doorn
Associate Professor
Economics and Business
University of Groningen
Netherlands
Biography
J. (Jenny) van Doorn, Associate Professor, Faculty of Economics and Business Marketing Nettelbosje 2 9747 AE Groningen, The Netherlands
Research Interest
Marketing, customer management, customer engagement, sustainability, business-to-business marketing
Publications
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Beckers, S., van Doorn, J., & Verhoef, P. (2016). Economic outcomes of customer engagement: emerging findings, contemporary theoretical perspectives and future challenges. In R. J. Brodie, L. D. Hollebeek, & J. Conduit (Eds.), Customer engagement: Contemporary issues and challenges (pp. 21-52). New York: Routledge.
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van Doorn, J., Mende, M., Noble, S. M., Hulland, J., Ostrom, A. L., Grewal, D., & Petersen, J. A. (2017). Domo Arigato Mr. Roboto: Emergence of Automated Social Presence in Organizational Frontlines and Customers’ Service Experiences. Journal of Service Research, 20(1), 43-58. DOI: 10.1177/1094670516679272
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van Doorn, J., Onrust, M., Verhoef, P., & Bügel, M. S. (2017). The impact of corporate social responsibility on customer attitudes and retention: The moderating role of brand success indicators. Marketing Letters. DOI: 10.1007/s11002-017-9433-6
