K. (koert) Van Ittersum
Professor
Economics and Business
University of Groningen
Netherlands
Biography
K. (Koert) van Ittersum, Professor of Marketing and Consumer Well-Being,Faculty of Economics and Business Marketing Nettelbosje 2 9747 AE Groningen, The Netherlands
Research Interest
Consumer well-being, Consumer psychology, Consumption, Health, Spending, Sustainability, New product marketing and branding
Publications
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“I Deserve to Help!†Effects of Entitlement and Social Influence Appeals on Prosocial Motivations Scientific - peer-review › Conference contribution
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Healthy-Shopping Dynamics: The Relative Healthiness of Food Purchases Throughout Shopping Trips Scientific - peer-review › Conference contribution
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Exploring Food Waste: The Role of Health Motivation Scientific - peer-review › Conference contribution
