L. (lara) Lobschat
Assistant Professor
Economics and Business
University of Groningen
Netherlands
Biography
L. (Lara) Lobschat Assistant Professor of Marketing, Faculty of Economics and Business Marketing Nettelbosje 2 9747 AE Groningen The Netherlands
Research Interest
Marketing
Publications
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Essays on Online Marketing Communications Scientific › Doctoral Thesis
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Success factors for the implementation of an intended brand personality: Conceptual framework and insights from the Swiss luxury industry Scientific › Chapter
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What Happens Online Stays Online? - Segment-Specific Online and Offline Effects of Banner Advertisements Scientific - peer-review › Article
