P.s.h. (peter) Leeflang
Professor
Economics and Business
University of Groningen
Netherlands
Biography
P.S.H. (Peter) Leeflang Frank M. Bass Distinguished Professor of Marketing, Faculty of Economics and Business Marketing Nettelbosje 2 9747 AE Groningen The Netherlands
Research Interest
Marketing, Management
Publications
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Informatie Meester!: Informatievoorziening in Organisaties Scientific › Book
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Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition Scientific - peer-review › Article
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Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations Scientific - peer-review › Article
