Barbara Stokes
Senior Lecturer
Department of Buisness
Eastern Institute of Technology
New Zealand
Biography
Barbara is a senior marketing lecturer in the School of Business. After completing a Bachelor of Science honors degree in International Business (Marketing major) and German at Aston University in England and Innsbruck University in Austria, Barbara worked in corporate marketing roles in Germany and New Zealand. Barbara transitioned into teaching in 2007, achieving a Certificate in Adult Education with merit. Barbara enjoys sharing her knowledge and experience and inspiring business students with her passion for marketing.
Research Interest
Marketing
Publications
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Stokes, B. (2011, October). Reaching out to new markets: Redesigning ‘Strategic Marketing’ for full online delivery with a wine business flavour. Paper presented at the New Zealand Applied Business Education Conference (NZABE 2011), Nelson, New Zealand.
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Stokes, B. (2015, November). Increase student engagement and results the smart way: Can Moodle help? An exploratory study of the impact on student experience of a hybrid-online introductory marketing course – focusing on Moodle online Learning outcome task assessments. Paper presented at the New Zealand Applied Business Education Conference 2015, Wellington, New Zealand.
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Stokes, B. (1980). Constitutional Law-State Taxation of Foreign Source Dividend Income. Mem. St. UL Rev., 11, 267.
