Dr Damien Mather
Senior Lecturer
Marketing
Otago University
New Zealand
Biography
Dr Damien Mather, Senior Lecturer BE (Electrical and Electronic) (Canterbury), PhD (Otago)
Research Interest
customer analytics and market research.
Publications
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Knight, J. G., Holdsworth, D. K., & Mather, D. W. (2007). Country-of-origin and choice of food imports: An in-depth study of European distribution channel gatekeepers. Journal of International Business Studies, 38, 107-125.
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Knight, J. G., Mather, D. W., Holdsworth, D. K., & Ermen, D. F. (2007). Acceptance of GM food: An experiment in six countries. Nature Biotechnology, 25(5), 507-508.
