Dr John Guthrie
Senior Lecturer
Marketing
Otago University
New Zealand
Biography
Dr John Guthrie, Senior Lecturer BCom, MCom, PhD, DTertT (Otago)
Research Interest
His research interests are in Retailing and Sports Marketing.
Publications
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Henry, J. A., Guthrie, J. C., & McLeod, G. F. H. (2015). A model of supermarket pricing behaviour. Asian Journal of Business Research, 5(2), 44-57. doi: 10.14707/ajbr.150016
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Potdar, B., Guthrie, J., & Gnoth, J. (2016). Effects of stakeholder relationship quality on efficient retail crime prevention: A research agenda. In D. Fortin & L. K. Ozanne (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing in a Post-Disciplinary Era. (pp. 715-722). Christchurch, New Zealand: Department of Management, Marketing, and Entrepreneurship, University of Canterbury. [Full Paper]
