Dr John Williams
Senior Lecturer
Marketing
Otago University
New Zealand
Biography
Dr John Williams, Senior Lecturer BCom, PGDipCom, MCom, DipGrad (Statistics), PhD
Research Interest
His research and scholarly interests include research methods and philosophy of science; consumer behaviour; tourism; business ethics and 'social' marketing; and information technology and its impact on business and society.
Publications
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Williams, J. (2012). The logical structure of the service-dominant logic of marketing. Marketing Theory, 12(4), 471-483. doi: 10.1177/1470593112457745
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Mandic, S., Williams, J., Moore, A., Hopkins, D., Flaherty, C., Wilson, G., … Spence, J. C. (2016). Built Environment and Active Transport to School (BEATS) Study: Protocol for a cross-sectional study. BMJ Open, 6(5), e011196. doi: 10.1136/bmjopen-2016-011196
