Dr Leah Watkins
Senior Lecturer
Marketing
Otago University
New Zealand
Biography
Dr Leah Watkins, Senior Lecturer BA, PGDip (Japanese), DipGrad (Marketing), PhD
Research Interest
Culture and Consumer Behaviour - specifically the influence of culture on consumption and cross cultural research methodologies; and Marketing and Society - specifically values, lifestyles, ethical business/consumption, and consumer socialisation.
Publications
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Aitken, R., & Watkins, L. (2017). "Harm or good?": Consumer perceptions of corporate strategic giving in schools. Journal of Consumer Affairs, 51(2), 406-432. doi: 10.1111/joca.12124
