Dr Mathew Parackal
Senior Lecturer
Marketing
Otago University
New Zealand
Biography
Dr Mathew Parackal, Senior Lecturer BSc (Allahabad), MSc (Allahabad), PGDip (Massey), PhD (Massey)
Research Interest
new field of neuro-marketing
Publications
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Parackal, M., Parackal, S., Eusebius, S., & Mather, D. (2017). The use of Facebook advertising for communicating public health messages: A campaign against drinking during pregnancy in New Zealand. JMIR Public Health & Surveillance, 3(3), e49. doi: 10.2196/publichealth.7032
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Parackal, M., & Parackal, S. (2017). Implication of alcohol consumption on aggregate wellbeing. Perspectives in Public Health, 137(4), 220-226. doi: 10.1177/1757913916669538
