Dr Shelagh Ferguson
Senior Lecturer
Marketing
Otago University
New Zealand
Biography
Dr Shelagh Ferguson, Senior Lecturer MA (Lincolnshire & Humberside Univ, Britain), PGDip (The Chartered Institute of Marketing, Maidenhead, England), BA (Herriot Watt), PhD (Otago)
Research Interest
Her current research interests focus mainly on consumer culture and marketplace behaviour, with a particularly long-standing interest in consumer identity projects, specifically intersections between conflicting identities
Publications
-
Edirisingha, P. A., Abarashi, J., Ferguson, S., & Aitken, R. (2017). From “participant†to “friendâ€: The role of Facebook engagement in ethnographic research. Qualitative Market Research. Advance online publication. doi: 10.1108/QMR-02-2016-0019
-
Hoek, J., Ferguson, S., Court, E., & Gallopel-Morvan, K. (2017). Qualitative exploration of young adult RYO smokers' practices. Tobacco Control, 26(5), 563-568. doi: 10.1136/tobaccocontrol-2016-053168
