Janet Hoek
Professor
Marketing
Otago University
New Zealand
Biography
Professor Janet Hoek BA(Hons - first class), MA(Distinction), Dip.Bis.Admin(Distinction), PhD
Research Interest
Social Marketing
Publications
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Hoek, J., Maubach, N., Stevenson, R., Gendall, P., & Edwards, R. (2013). Social smokers' management of conflicted identities. Tobacco Control, 22(4), 261-265. doi: 10.1136/tobaccocontrol-2011-050176
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Hoek, J., Wong, C., Gendall, P., Louviere, J., & Cong, K. (2011). Effects of dissuasive packaging on young adult smokers. Tobacco Control, 20(3), 183-189. doi: 10.1136/tc.2010.037861
