Lisa Mcneill
Associate Professor
Marketing
Otago University
New Zealand
Biography
Associate Professor Lisa McNeill BA, BCom(Hons), PhD (Otago)
Research Interest
consumer behaviour & youth consumption, retailing & brand management, international & Asian marketing, innovation and new product development, and research methods.
Publications
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McNeill, L., & Mather, D. (2016). Social involvement and consumption motivation: Co-creation of magic in the servicescape. Australasian Marketing Journal, 24(4), 315-321. doi: 10.1016/j.ausmj.2016.11.004
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McNeill, L., & McKay, J. (2016). Fashioning masculinity among young New Zealand men: Young men, shopping for clothes and social identity. Young Consumers, 17(2), 143-154. doi: 10.1108/YC-09-2015-00558
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Jafari Moghadam Fard, P., Wooliscroft, B., & McNeill, L. (2017). Utilization of system dynamic modelling approach for understanding macro-marketing topics. In B. Wooliscroft & A. Ganglmair-Wooliscroft (Eds.), Proceedings of the Macromarketing Conference: Macromarketing Systems' Contributions to Society: Past, Present and Potential. (pp. 635-639). Dunedin, New Zealand: Macromarketing Society and the Marketing Department, University of Otago. [Full Paper]
