Robert Aitken
Associate Professor
Marketing
Otago University
New Zealand
Biography
Associate Professor Robert Aitken BA (Open Univ Britain), BEd(Hons) Southampton, MPhil (Exeter), PhD (Otago)
Research Interest
Marketing Management
Publications
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Aitken, R., & Watkins, L. (2017). "Harm or good?": Consumer perceptions of corporate strategic giving in schools. Journal of Consumer Affairs, 51(2), 406-432. doi: 10.1111/joca.12124
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Edirisingha, P. A., Abarashi, J., Ferguson, S., & Aitken, R. (2017). From “participant†to “friendâ€: The role of Facebook engagement in ethnographic research. Qualitative Market Research. Advance online publication. doi: 10.1108/QMR-02-2016-0019
