Sergio Biggemann
Senior Lecturer
Marketing
Otago University
New Zealand
Biography
Sergio Biggemann, Senior Lecturer BSc (Mining), MMPP, MBA (Catholic University of Bolivia), DBA (Macquarie Graduate School of Management, Australia)
Research Interest
he dynamics of business-to-business relationships; intercompany interaction in complex networks Supply chain integration, collaboration Off-shoring/outsourcing (particularly to China) and management of supply chain risk Sales management in times of turmoil Multichannel sales strategies Store brands and value creation
Publications
-
Kowalkowski, C., Kindström, D., Alejandro, T. B., Brege, S., & Biggemann, S. (2012). Service infusion as agile incrementalism in action. Journal of Business Research, 65(6), 765-772. doi: 10.1016/j.jbusres.2010.12.014
-
Biggemann, S., Kowalkowski, C., Maley, J., & Brege, S. (2013). Development and implementation of customer solutions: A study of process dynamics and market shaping. Industrial Marketing Management, 42(7), 1083-1092. doi: 10.1016/j.indmarman.2013.07.026
