jodyanne Kirkwood

Biography

Jo teaches in the area of entrepreneurship, particularly around sustainable entrepreneurship and social entrepreneurship. In her early career, Jo worked as a Policy Advisor at the Ministry of Commerce, Wellington where she was involved in a large project as auction manager for the world’s first internet auction of radio spectrum. Her PhD focused on a gender comparison of motivations for becoming an entrepreneur. Jo is currently working on a study of how Tall Poppy Syndrome affects New Zealand Business owners. Her other current research areas involve ecopreneurs, social entrepreneurs, entrepreneurship education. 

Research Interest

  Jo's research interests are: Mumpreneurs Ecopreneurship Entrepreneurship Education Social Entrepreneurship Tall Poppy Syndrome and its effects on business owners