Mingming Cheng

Biography

Dr. Mingming Cheng is a lecturer in tourism at the University of Otago, New Zealand. Mingming’s core research interests and expertise deal with Chinese outbound tourists with a strong focus on Chinese young generations, the sharing economy (e.g. Airbnb and Uber), data science (big data) and event management.  From 2013 to 2017, Mingming published 17 peer-reviewed journal articles in the tourism, hospitality and marketing field with four A* and ten A papers (ABDC ranking 2013) (15 of them are SSCI listed). These journals include Annals of Tourism Research, Tourism Management, Journal of Sustainable Tourism, International Journal of Hospitality Management and Journal of Business Research. He is also on the editorial board of Tourism Analysis.  His philosophy, as a researcher and lecturer, is to translate research to society, creating positive impacts on those involved. Mingming has been a consultant for a number of organisations, providing industry training and advice on Chinese consumers, including Space Furniture (a high-end furniture shop in Australia) and Westfield (the largest Shopping Mall in Australia). These trainings and advice are evidence-based as a result of Mingming’s research. Mingming is an expert in data science, helping organizations translate their data into business insights. In the past, Mingming has conducted/assisted a number of projects with UN agencies including UNESCO and the UN World Tourism Organisation, Business Events Sydney, Destination New South Wales and Meetings & Events Australia.

Research Interest

 Mingming’s core research interests and expertise deal with Chinese outbound tourists with a strong focus on Chinese young generations, the sharing economy (e.g. Airbnb and Uber), data science (big data) and event management.