Mostafa Alwash
Students
 Information Science
University of Otago
New Zealand
Biography
Mostafa Alwash’s PhD research aims to identify value signatures used to uniquely differentiate brands within social media. Previously in 2012, he completed his Bachelor of Applied Science (Hons) with First Class in Software Engineering and tutored in several undergraduate Information Science papers (INFO211, INFO233, INFO312). He also contributed to the flags research project and participated in the Microsoft Image Cup NZ Finals (2012, 2013).
Research Interest
The research implications of classifying brands by organisational value and community values' (value co-creation), models value in relation to marketing metrics and principles facilitating value as an input to managerial decision-making. The research tool is available showcasing data for over 400 twitter brands.
