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Ogwo E Ogwo

Professor
Marketing
Abia State University
Nigeria

Biography

He had completed Ph.D Business and Administration with specialization in Marketing, University of Strathclyde, Glasgow, Scotland, July, 1980. B.Sc. 2nd Class Upper, Business Admin., University of Nigeria, Nsukka, June, 1975. Fellow, National Institute of Marketing of Nigeria (FNIMN), October, 2000. Fellow(pioneer Fellow)The Academy of Management,Nigeria(famn)Nov.,2007 Member, International Society for Marketing and Development (MISMD), January, 2000. Member, Nigerian Institute of Management (MNIM), November, 1988. Member, British Institute of Management (MBIM), January, 1980. Member, Chartered Institute of Marketing, United Kingdom (MCIM), November, 1979.

Research Interest

(a) Promoting Greater Participation in International Markets among Nigerian SMEs (b) Determination of an Efficient Distribution System for Food Products in Nigeria. (c) Factors Influencing the Diffusion of Innovations in Nigeria. (d) Effective Motivation Tools for Nigeria Salesmen. (e) Application of Marketing Philosophy to government Business. (f) Entrepreneurship in Economic Development.

Publications

  • Environmental Implications of Promotional Campaigns in Enugu Metropolis, IOSR Journal of Business and Management, Vol.12 Issue 1, July/Aug.2013. pp52-58. Coauthored with Charles E. Obeta.

  • 2.Comparative Analysis of Internal Service Marketing Strategy and Customers’ Satisfaction in Nigerian Banking Industry, International Journal of Marketing Studies, Canada. Vol. 5 No. 6 December 2013. Pp34-53. Co-authored with F. A. Nmegbu.

  • Mobile Phone Service Recovery: Its Reflection on Post-Complaint Behavior, Journal of Management and Marketing Research,US. Vol.16 August 2014. Pp 1-23. Co-authored with Hart O. Awa and Ojiabo Ukoha

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