Business & Management

Business & Management Experts

Hassan Yusuf

Assistant Professor
American University of Nigeria


Ph.D., Management, Usmanu Danfodiyo University, Sokoto, Nigeria. Dr. Hassan Yusuf holds a doctorate degree (PhD) in Strategic Management from Usman Danfodiyo University, Sokoto, Nigeria, a master’s degree (Master of Business Administration) from Bayero University, Kano, Nigeria, and a Bachelor’s Degree (B.Sc.) in Business Administration from Ahmadu Bello University, Zaria, Nigeria. Before joining AUN, Dr. Hassan lectured in the Department of Marketing, Federal Polytechnic, Bida, Nigeria.

Research Interest

Strategic Management, Marketing Management, and Entrepreneurship.


  • Assessing The Economic or Value-Maximizing Rationales For Bank Mergers And Acquisitions in Nigeria.

  • Brand Management: Insights and Managerial Implications.

  • Recurrent Failure of Bank Mergers: A Review of The Causes And Strategies For Success.

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