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Linus Osuagwu

Professor
Marketing
American University of Nigeria
Nigeria

Biography

Ph.D., University of Lagos (UNILAG), Nigeria. Professor Linus Osuagwu, a UNILAG (University of Lagos) doctoral valedictorian, holds degrees of B.Sc. Tech (second class upper division) in Management Technology from the Federal University of Technology Owerri Nigeria, an M.Sc. in Business Administration (Marketing) from the University of Lagos Nigeria, and a doctorate degree (PhD) in Business Administration (Marketing), also, from the university of Lagos. He was a Graduate/Research Assistant at the University of Lagos Nigeria; Senior Lecturer at the Lagos State University, the Federal University of Technology Owerri Nigeria, and the Yaba College of Technology Lagos Nigeria; pioneer Head of the Department of Business Administration & Management Technology at the Lagos State University Nigeria; pioneer full Professor of Marketing at Covenant University Nigeria; and pioneer Chair, Department of Business Administration, American University of Nigeria. He is presently Professor of Marketing & Dean, School of Business & Entrepreneurship at the American University of Nigeria.

Research Interest

Political marketing, contemporary business strategies, small business and entrepreneurship management, corruption in business organizations.

Publications

  • Osuagwu, L. (2008), “Political marketing: conceptualization, dimensions and research agenda”, Marketing Intelligence & Planning (UK), Vol. 26 issue 7, pp. 793-810.

  • Osuagwu, L. (2009), “Strategic management in small business enterprises (SBEs): Empirical evidence from Nigerian SBEs”, African Journal of Business & Economic Research (UK), Vol. 4 issue 1, pp.22-44.

  • Osuagwu, L. (2012), “Conceptualization of Corruption in Business Organizations”, American International Journal of Contemporary Research (USA), Vol. 2 No. 5, pp.18-25.

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