Dept of sales and Marketing
Lago Business School- Pan Atlantic University
Dr. Tayo Otubanjo is a senior lecturer at Lagos Business School. He facilitates full-time and executive MBA modules in marketing management. He is a Visiting Research Fellow at Warwick Business School, University of Warwick (UK) and a Visiting Scholar at Spears School of Business, Oklahoma State University (USA).
corporate branding, corporate identity, corporate reputation, corporate image, corporate communications, and corporate public relations.
Amujo OC, Otubanjo BO (2012) Leveraging On The Rebranding of a Negatively Viewed Nation Brand to Stimulate Tourism. Tourist Stud 12:87–105.