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Otubanjo Tayo

Faculty
Dept of sales and Marketing
Lago Business School- Pan Atlantic University
Nigeria

Biography

Dr. Tayo Otubanjo is a senior lecturer at Lagos Business School. He facilitates full-time and executive MBA modules in marketing management. He is a Visiting Research Fellow at Warwick Business School, University of Warwick (UK) and a Visiting Scholar at Spears School of Business, Oklahoma State University (USA).      

Research Interest

corporate branding, corporate identity, corporate reputation, corporate image, corporate communications, and corporate public relations. 

Publications

  • Amujo OC, Otubanjo BO (2012) Leveraging On The Rebranding of a Negatively Viewed Nation Brand to Stimulate Tourism. Tourist Stud 12:87–105.

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