Uzo Uchenna
Faculty
Dept of sales and Marketing
Lago Business School- Pan Atlantic University
Nigeria
Biography
He is currently the Director of MBA Programmes at the Lagos Business School and teaches courses in Marketing management, Personal selling, Sales and Channel management.
Research Interest
Retail marketing management, sales and distribution channel management.
Publications
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Uzo U (2016) Cultural Norms and Cultural Agents in Buyer–Seller Negotiation Processes and Outcomes. J Pers Selling and Sales Mang 36: 1-18.
