Vice President for Healthcare Outcomes Policy and
Oncology and Molecular Radiation Sciences
national cancer center singapore
When I was a copywriter, my goal was to end each day knowing that I’d done my very best with everything that came my way that particular day – briefs, colleagues and clients. To know that I’d given my all to the briefs, treated my colleagues with respect (well, most of them, most of the time) and clients with honesty. To know that I’d added something to my book which also added to the clients’ and agency’s bottom lines.
And now as a Creative Director, nothing much has changed. Really. Except that it’s not about me any more. It’s about the young folks that I’m responsible for. Now I try to help each of the young people under my charge go home a little bit more secure in the knowledge that they’ve done their best with everything that came their way that particular day – briefs, colleagues and clients. If they’re stuck on a brief, I try to help them; if they don’t get along,