Lars Hygrell
Chief Marketing Officer & Senior VP
Business and Management
Norsk Hydro
Norway
Biography
Mr. Lars Hygrell has been Chief Marketing Officer of AB Electrolux (publ) since May 1, 2017 and also its Senior Vice President since May 4, 2017. Mr. Hygrell served as Senior Vice President of Marketing and Brands - Major Appliances Europe, Middle East & Africa at AB Electrolux (publ) from 2011 to May 1, 2017. Mr. Hygrell joined Electrolux in 2009 as Vice President of Global Brand Management. He held various leading positions within marketing functions for Saab Automobile and General Manager of Europe from 1998 to 2009. He holds a Master's Degree in Industrial Engineering and Management from Chalmers University of Technology
Research Interest
Corporate Management