Dr Saumya Dixit
Assistant Professor
School of Management
The Northcap University
Norway
Biography
Dr Saumya Dixit holds PhD from Indian Institute of Information Technology, Allahabad. She has qualified UGC-NET. Her research interests include online consumer behavior, impulsive buying behavior, waste management and sustainability. Her research papers have been published in peer reviewed international journals like Resources, Conservation and Recycling and IIMB Management Review. She has attended workshops on case writing conducted by premiere B schools and has cases registered with The Case Centre (former ECCH). Her teaching interests include Customer Relationship Management, Brand Management, Integrated Marketing Communication, Principles of Marketing, and Principles of Management.
Research Interest
Brand Management, Integrated Marketing Communication
