Olsen, Svein Ottar
Professor
Business School at UiT in Tromsø
University of Tromso
Norway
Biography
2001 Present Professor, Marketing, Tromsø University Business School;1997-2001 Associate Professor, Marketing, The Norwegian College of Fishery Science;1997 Present Principal Researcher II (Fisheries Research, Tromsø);1985-1997 Principal Researcher (Marketing), Fisheries Research, Tromsø;1982-1985 Research Fellow (Marketing), Norwegian School of Economics and Business Administration (NHH), Bergen;1979-1982 Researcher (Accounting), Institute of Fisheries Technology Research (FTFI), Tromsø
Research Interest
The convenient consumer (NFR);Importance of product and production information on evaluation of seafood (NFR);Food consumption: Changing preferences or stable habits (NFR);Understanding consumer attitudes and behavior towards seafood in Vietnam
Publications
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Olsen SO, Tuu HH, Grunert KG. Attribute importance segmentation of Norwegian seafood consumers: The inclusion of salient packaging attributes. Appetite. 2017 Oct 1;117:214-23.
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Olsen SO, Tuu HH. Time perspectives and convenience food consumption among teenagers in Vietnam: The dual role of hedonic and healthy eating values. Food Research International. 2017 May 17.
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Heide M, Olsen SO. Influence of packaging attributes on consumer evaluation of fresh cod. Food Quality and Preference. 2017 Sep 30;60:9-18.
