Iman Mohamed Mohamed Zahra
Assistant Professor
Mass Communication
Sultan Qaboos University
Oman
Biography
Dr. Iman Mohamed Mohamed Zahra is a Public Relations & Advertising Assistant Professor
Research Interest
Public Relations, Advertising, Integrated Marketing Communications, Branding, Intercultural Communication Studies
Publications
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"Integrated Marketing Communications practice in Egypt", United Nations Educational, Scientific and Cultural Organisation (UNESCO) Special Publication in tribute of "Half a Century of Communication Research in Egypt: Current and Future Trends", 2011
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" PR Research in The Arab World: Historical Overview and Futuristic Perspectives with a special focus on PR research status in The Sultanate of Oman ", publishing in progress.
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"Integrated Marketing Communications(IMC): A Comparative study of Arabic and International Research Literature With a Special Focus on The Sultanate of Oman",publishing in progress
