Social & Political Sciences

Social & Political Sciences Experts

Iman Mohamed Mohamed Zahra

Assistant Professor
Mass Communication
Sultan Qaboos University

Iman Mohamed Mohamed Zahra


Dr. Iman Mohamed Mohamed Zahra is a Public Relations & Advertising Assistant Professor

Research Interest

Public Relations, Advertising, Integrated Marketing Communications, Branding,  Intercultural Communication Studies


  • "Integrated Marketing Communications practice in Egypt", United Nations Educational, Scientific and Cultural Organisation (UNESCO) Special Publication in tribute of "Half a Century of Communication Research in Egypt: Current and Future Trends", 2011

  • " PR Research in The Arab World: Historical Overview and Futuristic Perspectives with a special focus on PR research status in The Sultanate of Oman ", publishing in progress.

  • "Integrated Marketing Communications(IMC): A Comparative study of Arabic and International Research Literature With a Special Focus on The Sultanate of Oman",publishing in progress

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