Ms. Khawlah Usman

Biography

Ms. Khawlah is a passionate Marketeer & zealous Brand Strategist with over 16 years of profound experience in Advertising and Integrated Marketing. She has turned around businesses and brands in stagnant markets and challenging environments. She has been successful in creating a strong culture of innovation in products and communications in businesses. Her proven leadership skills have helped consistently build brands, businesses and people. She has taken brands ranging from FMCG’s to Financial institutions to new heights. She has been associated with institutions like Publicist Pakistan, Manhattan Leo Burnett, MCB Bank, ABN Amro, The Royal Bank of Scotland Limited and Silkbank Limited. She is a Certified trainer from International Finance Corporation (IFC) & IMS knowledge. She has been successfully conducting trainings on Marketing, Strategy formulation, Product development and Business Process Re-engineering-BPR. She carries an experience of over 12 years in imparting trainings. Ms. Khawlah has received various awards like ‘Outstanding performer’ for three consecutive years in MCB bank. She was awarded Rebranding Champion in three banks- ABN Amro, The Royal Bank of Scotland and Silkbank. She was also awarded ‘Best Train the Trainer Award’ and ‘Best BPR Award’ for the launch of Instant Account Opening Form at Silkbank. At IBP, she is responsible for strategy formulation & business generation in keeping with the vision of IBP. During her stay at IBP she has already successfully devised and implemented the ‘Rebirth of IBP strategy’; relaunched ISQ, launched IBP school, launched Certified General Banker program, conducted HR forum, relaunch of Omega, simulcasted Lead 2016 and Gender and Diversity Conference to name a few. She is also a member of the Editorial Board of IBP.Ms. Khawlah is a passionate Marketeer & zealous Brand Strategist with over 16 years of profound experience in Advertising and Integrated Marketing. She has turned around businesses and brands in stagnant markets and challenging environments. She has been successful in creating a strong culture of innovation in products and communications in businesses. Her proven leadership skills have helped consistently build brands, businesses and people. She has taken brands ranging from FMCG’s to Financial institutions to new heights. She has been associated with institutions like Publicist Pakistan, Manhattan Leo Burnett, MCB Bank, ABN Amro, The Royal Bank of Scotland Limited and Silkbank Limited. She is a Certified trainer from International Finance Corporation (IFC) & IMS knowledge. She has been successfully conducting trainings on Marketing, Strategy formulation, Product development and Business Process Re-engineering-BPR. She carries an experience of over 12 years in imparting trainings. Ms. Khawlah has received various awards like ‘Outstanding performer’ for three consecutive years in MCB bank. She was awarded Rebranding Champion in three banks- ABN Amro, The Royal Bank of Scotland and Silkbank. She was also awarded ‘Best Train the Trainer Award’ and ‘Best BPR Award’ for the launch of Instant Account Opening Form at Silkbank. At IBP, she is responsible for strategy formulation & business generation in keeping with the vision of IBP. During her stay at IBP she has already successfully devised and implemented the ‘Rebirth of IBP strategy’; relaunched ISQ, launched IBP school, launched Certified General Banker program, conducted HR forum, relaunch of Omega, simulcasted Lead 2016 and Gender and Diversity Conference to name a few. She is also a member of the Editorial Board of IBP.

Research Interest

Economics, Banking, Business